The Association of Tennis Professionals has announced a new partnership with leading Swiss watch brand, Rolex, a multi-year partnership which begins 1st January 2013. The deal means Rolex will become the official time keeper of the ATP World Tour Finals.
Brad Drewett, ATP Executive Chairman & President, said: “We are delighted to announce our new partnership with Rolex, such a prestigious brand with an exceptional sporting heritage. This new partnership underlines the global appeal of our game to both fans and sponsors alike – it’s a very exciting time to be involved in men’s professional tennis.”
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